Ava Max Unveils Third Studio Album, 'Don't Click Play'
- Mikaila Storrs
- May 6
- 1 min read
Ava Max is back this summer with her third full-length album, Don’t Click Play—and despite the name, you’re definitely going to want to. The new project, led by the single “Lost Your Faith,” drops August 22, and we're counting down the days.
She’s been having a bit of fun with her fans this time around, turning album promotion into a quirky game. It all started with a cryptic website—DontClickPlayOnAvaMax.com—that looked like a protest but secretly served up a sneak peek of an unreleased track. Then came a tongue-in-cheek billboard warning the world not to press play on her music, which obviously had the opposite effect, and we were clamoring for more.
Don’t Click Play follows 2023’s Diamonds & Dancefloors, which hit No. 34 on the Billboard 200, and her debut album Heaven & Hell from 2020, which peaked at No. 27 and gave us the smash hit “Sweet But Psycho.”
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